When StopAntisemitism.org revealed that a Shopify storefront was selling shirts portraying Jews with grotesque Nazi imagery, it wasn’t just another case of offensive merchandise. It was a fresh wound for a people already reeling from an avalanche of antisemitic incidents and attacks. Each time such propaganda surfaces, it reinforces ancient lies about Jews, turning hate into something casual, purchasable, and normalized. Worse still, it emboldens the crowds of haters, inciting them toward, God forbid, further violence.

For Jewish communities, this kind of hate is not an abstraction. It fuels the climate that leads to harassment on the street, hostility on campus, and violence in synagogues. Antisemitic imagery—whether in a 1930s pamphlet or a 2025 e-commerce listing—works the same way: it strips Jews of humanity and makes prejudice acceptable. The fact that it can now be packaged, priced, and shipped with a “Buy Now” button only magnifies the injury.

This episode is a stark reminder for business leaders. Platforms like Shopify don’t just host commerce—they host culture. And when they allow antisemitic content to slip through, they become participants in spreading the very ideas that pave the road to antisemitic violence. The Jewish people deserve more than apologies; they deserve a world in which hatred has no marketplace.